Incubator programs are usually best suited for "incubating" a business, which means going for Zero-to-One. Ideal for disruptive technologies and green field projects where a standard operating protocol does not exist. Accelerators are meant to "accelerate": this means even at an idea stage, you have a well-thought-out execution plan in place to launch and scale your brand.
Hula Global's resources and experience are better suited for an accelerator model instead of an incubator model.