Hula Global’s factory operations began in India, which has become the company’s main production base. As a key part of the manufacturing ecosystem of the company, the region has a strong textile tradition, skilled workers, high global production competitiveness, and vertically integrated supply chains, which invited the company’s strategic partnership.
Among one of the largest apparel production hubs in India, many strengths are found in cotton knitwear, woven garments, denim, and its embroidery and embellishment, as well as sustainable and technical textiles. With an abundance of all, Hula Global, therefore, is in a position to provide a variety of products in its Private Label Program.
Whether a brand’s production consists of basics like T-shirts and hoodies, or fashion garments, or coordinated, structured categories like uniforms or tailored garments, the required production infrastructure and expertise in support are always available in India.
India's vertically integrated textile system is a key benefit of the country being a primary manufacturing base. Using domestically produced raw materials, Indian manufacturers can control the timing and quality of their products. Use of in-country vertically integrated manufacturing systems adds quantum leaps in consistency and quality to Private Label clients' large-scale order manufacturing systems.
India's advanced operational capabilities are also found in its compliance systems and its experience in international trade. Many Indian factories have produced for the United States, the United Kingdom, Europe, Australia, the Middle East, and other global markets.
We understand and work with international instructions, quality standards, and compliance audits. This system is critical for big brands with strict standards in manufacturing and compliance.
Hula Global's main manufacturing processes occur in India; however, they also outsource manufacturing to Bangladesh and Vietnam based on client requests. Each of these countries has its own competitive advantages when it comes to manufacturing apparel.
Bangladesh can produce garments at a lower cost, which means it is a good option when a client needs mass production of either simpler, knitted garments (i.e., garments sold at a high Street retail store). If a client needs production of more complicated garments (i.e., technical garments, outer garments) Vietnam is the favorable option.
Hula Global is also able to manage manufacturing processes in India.
However, if the company sees a client request that may seem to be more pertinent to either Vietnam or Bangladesh (i.e., pricing, volatility of trade agreements, trade of the product, specialization of the product, targeted customers, or the geographical situation), there is flexibility to engage production in Bangladesh or Vietnam again.
These client requests seem to drive the geographical choice of manufacturing.
Sourcing from Vietnam may be advantageous for some brands that are selling heavily into countries with good trade agreements with Vietnam.
Similarly, low-cost/high-volume retail programs may fit the production capabilities of Bangladesh. Hula Global seeks to meet the quality, compliance, and logistical efficiency expectations when cross border manufacturing.
Manufacturing location is influenced by trade tariffs and policies. Duty rates and trade rules are critical to brands that sell in the USA/Europe and influence landed costs. In such circumstances, Hula Global looks for the best trade agreements for manufacturing in India, Bangladesh, or Vietnam.
Hula Global is not a random sourcing intermediary operating in multiple countries. Manufacturing choices are relationship-based and strategic. The company’s partnerships in India, which are more than a decade old, are the foundation for the Private Label and have resulted in operational reliability, accountability, and operational depth.
Specialization is another important factor regarding the model in India. Hula Global partners with many factories that differ in their area of focus. This is important for building the quality of the product, creating a more efficient production, and minimizing the number of production errors.
With this fact, the companies that deal with product manufacturers gain more value than those that work with jobber factories that deal with a mix of product categories.
On the logistics side, India’s developed ports are a big advantage for providing the world with efficient exports through the developed main ports and their freight networks.
This provides a big advantage for shipping via sea/air to the accessible international market. This also promotes the efficient work of the large container-based shipments of the Private Label Program from Hula Point to the designated market.
Modern brand designers also consider the ethics of manufacturing and sustainability.
In India, the textile sector has recently launched more sustainable mills and factories that blend organic cotton and recycled fibers with eco-friendly processes, catering to the needs of brands that prioritize scaling sustainability in their supply chains.
Hula Global's principal manufacturing base for Private Label production is in India, taking advantage of the country's textile ecosystem, skilled labour resources, compliance standards, and export experience.
India is the main operational country, and while in the past Bangladesh and Vietnam have been used and still remain operational based on client needs, India is again operationally preferable. The choice of country for manufacturing is influenced by the type of product, price targeting, trade compliance, and client preference.
After considering all of these factors, Hula Global's Private Label clients are able to achieve the desired manufacturing solution in terms of quality, volume, and cost.
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Programs
If you are exploring the idea of starting a fashion brand – Join the Masterclass
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