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Can I customize packaging and labeling?

Custom packaging for private label brands

Written by Karan Bose
Updated over 2 weeks ago

Yes, indeed! The global private label program Hula Global allows complete customization of packaging and labeling to meet a brand’s specific identity, retail needs, and customer experience goals. Packaging and labeling are not an afterthought. Instead, they are part of the overall construction and finishing processes.

For enterprise brands, and especially funded startups, packaging and labeling are critical touchpoints to enhancing perceived value, compliance, and brand consistency.

Private label manufacturing offers much more than just making garments. It offers the finishing of a product that is ready to go to retail, e-commerce, or direct-to-consumer deliveries. Everything from woven neck labels to hangtags, polybags, barcodes, and cartons can be customized to suit your needs.

Hula Global's organized workflow includes processing custom trims, branding elements, tags, and packing parts. These elements include tags of all kinds, whether woven, printed, heat-transferred, or those that indicate size, care, or material. Brands can opt for customizing any aspect, including material, font, color, type of stitching, and placement, as long as it is within the framework of their branding guidelines.

The options are there for those who want branding to be minimal. Those who want to have a branding label that meets the stark and dominant appearance can choose those options as well.

There is the option for custom branding tags, which are one of the most essential parts of the branding elements. Brands can dictate the standards of the paper used, whether it is covered in a glossy or matte veneer, the texture, the presence of an embossing or foil stamp, the shape cut-out, the type of string used, the inclusion of a safety pin, and the presence of a QR code for digital engagement.

For retail brands that sell in premium markets, high-quality tags increase perceived value and enhance brand storytelling. Branding is a very essential aspect of a business, and it is no more evident than in the packaging that is used. In this regard, Hula Global is no different. In our custom packaging options, we have polybags, garment covers, boxes, tissue paper, and cartons for shipping.

There are options for branded polybags that are printed with logos that the brand has chosen, and then there are also options to use a compostable or recycled paper mailer.

The ability to customize cartons is a big deal when it comes to large-scale private label production. Logos, handling instructions, carton numbers, and barcodes can all be printed on shipping cartons. We're also able to provide retail-ready packaging services. This includes services like flat fold, hanger pack, and pre-ticketed direct store distribution (DSD) cartons.

With packaging and labeling, the first consideration is always compliance. The various markets (US, EU, Australia, etc.) have specific labeling guidelines regarding the fiber content, the country of origin, care, and safety instructions. To mitigate the possibility of customs holdups or retail rejects, Hula Global protects clients by ensuring all labeling is compliant.

Another of Hula Global’s critical services is the integration of barcodes and SKU labeling. In a lot of cases, the enterprise brands and retailers have a need for a specific type of barcode that is going to be compliant with their warehouse management system (WMS) or retail point of sale (POS) system. Hula Global manages barcode printing and placement in accordance with brand guidelines to achieve optimal inventory visibility.

The fact that cartons can be customized is a major consideration in the mass production of private labels. The logos, handling instructions, carton numbers, and barcodes can all be printed on shipping cartons. We also offer retail-ready packaging services. These include services such as flat fold, hanger pack, and pre-ticketed direct store distribution (DSD) cartons.

In packaging and labeling, the most important consideration is always compliance. The different markets (US, EU, Australia, and so on) have specific labeling regulations concerning the fiber content, country of origin, handling instructions, and safety instructions.

To avoid the risks of customs delays and retail rejection, Hula Global safeguards its clients by ensuring that all labeling is compliant.

Another of Hula Global’s essential services is the incorporation of barcodes and SKU labeling. In most instances, the enterprise brands and retailers will require a certain type of barcode that is going to be compliant with their warehouse management system (WMS) or retail point of sale (POS) system.

Hula Global controls the printing and application of barcodes in accordance with brand requirements for optimal inventory visibility.

Custom packaging lead times are also considered in the overall production schedule. Custom trims and packaging materials may need to be sourced separately, with sampling approvals before bulk production. Early notification of packaging information ensures seamless integration into the production schedule.

Sustainable packaging is also a growing consideration. Private label customers may choose to use recycled paper tags, soy ink, FSC-approved paper, or compostable garment bags. Hula Global can source certified sustainable packaging materials to help support eco-friendly brand positioning.

From a practical perspective, packaging also needs to protect clothing during shipping. Hula Global ensures that custom aesthetic customization does not come at the expense of functional protection.

Notably, the customization of packaging is scalable. Whether you are producing 10,000 units per style or shipping full container loads, the same level of branding consistency can be achieved for all units.

In conclusion, yes, you can fully customize packaging and labeling under Hula Global’s Private Label Program. From woven labels and hangtags to branded polybags, cartons, barcodes, and eco-friendly packaging solutions, every aspect can be brought in line with your brand identity and retail needs.

Custom packaging is considered a crucial part of a finished product delivery, ensuring that your clothing not only arrives well-made but also professionally packaged and in line with global standards.

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