Is there a dedicated account manager?

Yes, brands working within Hula Global’s Private Label Program get assigned an individualized production manager who will be the contact during the whole manufacturing process. We call this person a SPOC - Single Point of Contact.

This account management system is put in place for briefness, and organization, and is pivotal for reliable communication consistency for large brands that place container-level orders and run through several stages of production.

With large-scale manufacturing of garments, several things are done simultaneously: getting approvals for samples, procurement of fabrics, development of trims, scheduling production in bulk, conducting inspection for quality, packaging, and the coordination of the logistics.

If a central communication system, specifically an SPOC, is not in place, the process will quickly become complicated. Assigning an SPOC manager is a good way to give brands a single contact through whom all the work is managed, and they will not have to deal with a lot of other contacts.

The SPOC manager is the go-between the brands and the factories. Rather than having to deal with several different departments, such as sourcing, sampling, quality, and shipping, the production manager provides a single point of contact, and this simplifies communication, reduces distortion, and ensures that the quality instructions are followed.

At the early stages of production, the assigned manager walks through the tech packs, validates the materials needed, and synchronizes timelines, matching them with the capacity of the factories.

They continue to track approvals of fabrics, trims, labels, and packaging, before the commencement of bulk production. This step of pre-production is very important because any delays at this level may spill over to the 60–90 day turnaround time.

The production manager also follows the same pattern when it comes to bulk production. They undertake coordination of inspection and quality assurance and control at the different phases of production through the Acceptance Quality Limit, or AQL, standard.

In the event things go sideways, like some delays in the fabric used, or packaging that would demand repackaging, the production supervisor takes the initiative to solve the delay, and the brand stays updated.

Enterprise brands and retailers put production tracking at the forefront as it streamlines planning for the seasonal openings and gives them adequate control over their inventory and marketing campaigns.

It is the dedicated manager who gives the brand some coherence to its distribution and sales strategy. It also provides the brand some avenue to organize its inventory and user engagements.

The production manager also needs to coordinate logistics. As production is rounding completion, they coordinate the booking of containers, the creation of the necessary documents, and the timing of the shipments.

The manager takes care of all the documents, regardless of whether the shipment is FOB, CIF, or DDP — including the invoice, the packing list, the origin certificate, and the compliance paperwork.

For brands that need specific packaging, barcodes, and labeling for certain retailers, the production manager checks that all of this is done before the shipment.

The oversight is especially important at this stage, as the retailers could reject the shipment or impose fines for non-compliance with their requirements.

The production manager does operational execution, but also engages in problem-solving and takes a proactive role in planning.

For instance, if a brand is planning to release several collections within the year, the manager will be able to forecast production time, pre-assign factory capacity, and advise on lead time in sprints.

This sort of proactive planning decreases the need for urgent planning and unanticipated changes in the supply chain.

The dedicated manager also brings the benefit of accountability. There is a single point of responsibility for timelines and communication, and for keeping all the quality levels in a state of alignment, rather than siloed teams dealing with the pieces of production.

For global brands with international time zones, the production manager also makes sure that there is a structured communication schedule for the production of international brands.

This ensures that there are no miscommunications between the global brand and the production team.

Confidentiality and intellectual property are also ensured by the production manager. This is because sensitive design files, confidential patterns, and pricing communications are all done through controlled communication channels.

This ensures that the global brand is not exposed to any risks.

As the relationship between the global brand and the production manager grows, the production manager becomes more familiar with the global brand's standards, preferences, and cycles.

This ensures that there are no misunderstandings between the global brand and the production manager. Repeat orders become easier, and sampling cycles may also decrease.

For global brands that are growing rapidly, having a production manager also means that the global brand has a strategic partner who is familiar with its growth strategy.

This SPOC manager can provide advice on volume strategy, fabric consolidation, and packaging strategy based on past experiences with the global brand.

Notably, this model shifts the dynamics of the relationship from a transactional to a collaborative one. Brands no longer just place orders and wait for the delivery to happen.

To conclude, the answer to your question is yes, every client of Hula Global’s Private Label Program has an SPOC manager assigned to them.

This person is responsible for the communication, production, quality, and logistics coordination. This account management system ensures efficiency and reliability, helping enterprise brands and growth-stage companies scale their manufacturing operations with confidence.

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