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What qualities do you look for in brands that are joining the accelerator program?

brands qualities accepted in accelerator program

Written by Harshita
Updated over 5 months ago

We offer our accelerator program across 3 separate tiers. Each tier has its own selection criteria. Having said that, in terms of founder-market fit, some qualities remain the same across all the cohorts:

  • Strong customer obsession

  • Business savvy

  • Ability to understand numbers and, more importantly, the story behind those numbers

  • Ability to understand complexity in fashion that goes beyond glamour

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